John TaninWorkbase: A Modern Data PlatformWorkbase joins Hightouch to accelerate Data Activation for Product Led GrowthWorkbase was founded to help B2B GTM teams leverage their data warehouse to send alerts, create leads, and add contacts to campaigns.2 min read·Apr 19, 2022----
John TaninWorkbase: A Modern Data PlatformBuilding a Revenue Architecture on Top of a Modern Data StackThis is a blog post based on a talk I gave titled “Building a Revenue Architecture on Top of a Modern Data Stack”, at…9 min read·Nov 17, 2021----
John TanProduct Usage: An Undervalued Buying SignalSaaS has enabled product usage data to become a key buying signal. Previously in the on-prem world, this wasn’t possible. Nowadays…5 min read·Apr 6, 2021----
John TanModern GTM Will Break The CRMAnd why RevOps/BizOps need to adapt to the brave new world.7 min read·Mar 21, 2021--2--2