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John Tan
John Tan

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Published in

Workbase: A Modern Data Platform

·Apr 19, 2022

Workbase joins Hightouch to accelerate Data Activation for Product Led Growth

Workbase was founded to help B2B GTM teams leverage their data warehouse to send alerts, create leads, and add contacts to campaigns. We saw a world where channels like Product-Led Growth would mean that RevOps & BizTech teams needed an intuitive, simple way to activate their Modern Data Stack. We…

2 min read

2 min read


Published in

Workbase: A Modern Data Platform

·Nov 17, 2021

Building a Revenue Architecture on Top of a Modern Data Stack

This is a blog post based on a talk I gave titled “Building a Revenue Architecture on Top of a Modern Data Stack”, at ProductLed.Marketing’s Blastoff conference in October 2021. This conference focuses on product led growth topics and is targeted to go to market roles. …

9 min read

Building a Revenue Architecture on Top of a Modern Data Stack
Building a Revenue Architecture on Top of a Modern Data Stack

9 min read


Apr 6, 2021

Product Usage: An Undervalued Buying Signal

SaaS has enabled product usage data to become a key buying signal. Previously in the on-prem world, this wasn’t possible. Nowadays, everybody is adopting product-led growth with their SaaS offerings. Marketing and growth teams are always experimenting with new signals. But what about AEs? …

5 min read

Product Usage: An Undervalued Buying Signal
Product Usage: An Undervalued Buying Signal

5 min read


Mar 21, 2021

Modern GTM Will Break The CRM

And why RevOps/BizOps need to adapt to the brave new world. When Salesforce was founded in 1999, enterprise sales followed a linear funnel of leads becoming contacts and opportunities. Fast-forward to 2021, and B2B software has seen a proliferation of complex, non-linear go-to-market channels that companies are racing to adopt…

Product Led Growth

7 min read

Modern GTM Will Break The CRM
Modern GTM Will Break The CRM
Product Led Growth

7 min read

John Tan

John Tan

12 Followers

Cofounder at Workbase

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