John TaninWorkbase: A Modern Data PlatformWorkbase joins Hightouch to accelerate Data Activation for Product Led GrowthWorkbase was founded to help B2B GTM teams leverage their data warehouse to send alerts, create leads, and add contacts to campaigns.Apr 19, 2022Apr 19, 2022
John TaninWorkbase: A Modern Data PlatformBuilding a Revenue Architecture on Top of a Modern Data StackThis is a blog post based on a talk I gave titled “Building a Revenue Architecture on Top of a Modern Data Stack”, at…Nov 17, 2021Nov 17, 2021
John TanProduct Usage: An Undervalued Buying SignalSaaS has enabled product usage data to become a key buying signal. Previously in the on-prem world, this wasn’t possible. Nowadays…Apr 6, 2021Apr 6, 2021
John TanModern GTM Will Break The CRMAnd why RevOps/BizOps need to adapt to the brave new world.Mar 21, 20212Mar 21, 20212
